Thoughts on Beyonce’s surprise release album
So when Beyonce’ decided without ceremony or any prior notice to drop her album on 13th December, the internet almost crashed. Thereafter itunes was being raided for this hot cake of a ‘visual album’ and as I type the album is still sitting pretty at the top of the charts across the world. Now, I have taken some time to listen and absorb the album before reviewing it. See my review here. But as I allowed it to marinate with me, people continue to ramble on about what a game changer Beyonce’ is, how fantastic the album is and how amazing it is that she did absolutely no pre-album promo beforehand. All this whilst still managing to shift serious units. I haven’t been fooled so easily and I have a slightly different take on it all.
It cannot be denied that Beyonce’s approach to the release of this 5th album is thought to be fresh and new. Whether this is actually the case is questionable as other artists have released ‘surprise’ albums. This includes Radio head, Nine Inch Nails and David Bowie who did so to celebrate his 66th birthday. Also in terms of the ‘visual album’ concept, Tori Amos did this in 2009. Whatever the case, Beyonce’s strategy and her superstar status has helped to fuel the notion that she has now single handedly reinvented the run of the mill standard practice of the music industry and how music is released.
So as well as the lack of announcement, we unusually have visuals for each and every track on Beyonce’s album. That’s 17 videos! That, my friends is A LOT of work and an amazing feat to have kept secret through to release. But therein lies the point. Beyonce’ is a smart business woman. It is no secret that her 4th album ‘4′ under performed. That’s Continue reading »
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